Reaching people who have given up on theatres
I enjoy it [using Auracast at the theatre] much more than I thought I was going to be able to. I mean, I can only think back to when I previously went to the theatre, which was probably 15 years earlier than that. And it, it was a struggle. And I didn’t, I mean, I liked it. It was Mamma Mia, you know, so I knew the songs, but I didn’t hear the words that were said. So yeah, it’s much better now than it was back then for me.”
– Person with hearing loss, using hearing aids
I enjoy it [using Auracast at the theatre] much more than I thought I was going to be able to. I mean, I can only think back to when I previously went to the theatre, which was probably 15 years earlier than that. And it, it was a struggle. And I didn’t, I mean, I liked it. It was Mamma Mia, you know, so I knew the songs, but I didn’t hear the words that were said. So yeah, it’s much better now than it was back then for me.”
– Person with hearing loss, using hearing aids
There is a huge untapped market of people for whom hearing loss has robbed them of the joy of live theatre. But your theatre’s dedication to offering Auracast has the power to change that. Reaching people who are not looking or have low expectations is tricky but the rewards are clear.
Could you get the launch of your new system featured in local press or community newsletters?
Consider discounted offers and provide opportunities to ‘try before you buy’. No one wants to pay large sums of money for something they think they won’t enjoy!
Go to where this untapped audience is. Are there community groups you could engage with? Look for local lip-reading classes or other support services for people with hearing loss.
Connect with your local RNID NY service. Our community-based drop in service is a great place to share information with local hearing aid users.