Overview: Overcommunicate
Awareness is the single biggest challenge preventing more widespread use of Assistive Listening. People can only benefit from your excellent technology if they know it’s there – and ensuring a strong service for your customers will likely lead to them spreading the word.
To make it more obvious what they offer, currently it is not clear at the actual venue what is available.”
– Person with hearing loss and tinnitus, using hearing aids
This chapter is filled with ideas for how marketing teams and communicators can help customers with hearing loss know about your new accessible service. It gives ideas on what channels you can promote your venue on to reach the right audiences, and how you can utilize your own marketing channels to get the word out there.
Moreso, it emphasises the need to communicate directly with your target audience from the start. Read on to find out how to bring them in through ‘try before you buy’ testing sessions; obtaining and applying their feedback in ways that matter; how to re-engage customers with hearing loss who may have given up on theatres after past negative experiences.