Old name, new purpose: why we’ve gone back to RNID

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  3. Our strategy

Our strategy

In 2019 we started work on refining our strategy as part of our Fit for the Future programme. Through our new strategy, we will transform our activities to have wider reach and impact for the 1 in 5 adults in the UK who are deaf or have hearing loss and the 1 in 8 who have tinnitus. This activity will be delivered through information, support and research.

Our areas of focus

Our new strategy will focus on three key areas:


We want to be the leading provider of trusted, independent advice for deaf people and those living with hearing loss and tinnitus. We will connect people to information and support from our experts wherever they are, whenever they need it. 


We won’t stop until we see a world where deaf people and those with hearing loss or tinnitus are fully included. Where everyone is treated with respect, dignity and understanding.  


We demand a future where there are life-changing treatments for those who need and want them. We work towards preventing hearing loss, restoring the hearing of those who have lost it and silencing tinnitus. 

Our organisation

We also have aims as an organisation to create a strong sustainable charity for the future that will help us impact our hearing loss, tinnitus and deaf communities. This means focusing on:

Our people

Through a new people strategy, our people will be put at the heart of our organisation ensuring our staff and volunteers are deployed, rewarded, recognised and developed appropriately.

Our corporate services

Transforming our corporate services so that they meet the changing needs of the organisation.

Our technology

Reviewing our IT strategy and investing in the infrastructure to ensure we embrace modern ways of working that enable us to work more flexibly and collaboratively.