Donate
  1. Home
  2. It does matter: public attitudes to BSL users

It does matter: public attitudes to BSL users

Our new ‘It does matter’ research focuses on public attitudes toward British Sign Language (BSL) users. 

RNID BSL report cover for It Does Matter campaign

Read the report

It does matter: public attitudes to BSL users
Download the report PDF (2MB)
Watch this report in BSL

The report, which includes experiences from both BSL users and the general public, highlights the ongoing barriers BSL users face, and encourages positive shifts in public behaviour to promote better communication with the deaf community.

Stories from BSL users

Exploring negative attitudes and behaviours

Sharing experiences of being underestimated

Reflecting on unfair treatment

It does matter 

Our research shows the general public want to learn how to communicate with BSL users better.

Our ‘It does matter’ campaign encourages the public to sign up to receive easy BSL phrases and free, simple tips on how to communicate.

Get in touch

If you have any questions or would like to discuss ways to use our research, please get in touch.

‘It does matter’: our CEO shares her reflections on our new campaign

“By starting this campaign, and helping people realise their behaviour really does matter, we hope to encourage everyone to take simple steps to make a big change for millions of people.”

‘It does matter’: Research reveals over a quarter of deaf people are ignored in public

Our research reveals the extent of the stigma and negative attitudes that deaf people and people with hearing loss experience on a regular basis. 

Social research reports

Read our key social research reports from 2019 to this year. Subtitle It! Report (2023) Our new report highlights the importance…
Back to top