Old name, new purpose: why we’ve gone back to RNID

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Our partners

We are committed to making life fully inclusive for deaf people and those with hearing loss or tinnitus.

If your company shares our vision, we’d love to work with you to achieve this ambition. Our experience means we can create mutually beneficial partnerships across the sector. 

To discuss how we can work together, please get in touch with our team by emailing partnerships@rnid.org.uk

Our partnerships

Boots Hearingcare

We’ve been working with the audiology arm of Boots UK to improve the hearing health nation since 2014. Together we launched The Great Big Hearing Check, a month-long series of events to raise awareness of hearing loss and encourage people to check their hearing.

During the campaign period, our staff and volunteers held events with Boots audiologists in stores and at shopping centres across the UK. Boots Hearingcare offered free 15-minute hearing checks and for every check that took place, the company donated £1 towards our life-changing work – a staggering £450,000 to date.

Through the partnership, we have communicated our friendship with one of the UK’s most trusted brands through our channels. Our Research teams also have a co-operative relationship, and we are grateful for the support of Boots Hearingcare in sponsorship to help publish and distribute important research findings to national influencers.  

Boots staff have wholeheartedly supported our relationship, holding fundraising events for RNID and taking on challenge events such as the BT Tower Climb and the London Marathon.

Connevans

In 2020 we partnered with Connevans, one of the leading suppliers of assistive technology, to offer products and equipment for deaf people and those with hearing loss or tinnitus. We receive a 10% donation for every purchase from the online shop to help fund our vital work.

Connevans also trains our staff, updates us on new products, and supports our local engagement and workplace assessment teams. They are committed to working with our charity and our supporters to identify product needs that are not being met and help bring them to market.

EY

Diversity & Inclusion is high on the agenda at EY as they aspire to be the most inclusive employer in the UK. Their Ability EY staff network found a real resonance with our Working for Change campaign.

Ability EY wanted to raise the profile of hearing loss in the workplace and its impact on staff both inside and outside work. Together we developed the Hearing Leadership Challenge – an exercise in cultural change and understanding of hearing loss as a hidden disability.

With the participation of senior partners, Ability EY volunteers, Boots Hearingcare audiologists and our staff and volunteers, we worked with EY’s Comms team to run an event at both London Headquarters over three days to film and showcase learnings from the event, which were shared with all EY staff in the UK. 

Watch a video to find out more about the Hearing Leadership Challenge.

We continue to work with Ability EY to raise awareness of hearing loss in the workplace, but also on the wider issues of general inter-staff communication in the workplace with more activity days planned.

Rapport

Part of Compass Group, Rapport has made us one of the three charities it supports each year and we have been delighted to partner with them since 2015.

Rapport has hosted several events for us as part of their pro-bono support and their staff have been avid participants in our challenge events. More than 30 people took part in a bespoke Broadgate Tower stair-climb in 2018, and more than 50 took part in a 5K fun run to fundraise for us earlier this year. Rapport’s Managing Director, Greg Mace, continues to play a key role in the relationship, getting involved in challenge events and pushing the cause internally.

In return, we have developed co-branded and personalised assets for Rapport, with messaging about how to protect your hearing, communication tips and where to get support.

Shearman & Sterling

Legal firm Shearman & Sterling LLP has shown great pro-bono support for our Working for Change campaign, which champions those with hearing loss who are in, or trying to get into, the workplace. It has been key in advocating for the campaign among London’s legal fraternity, and in co-hosting and endorsing the launch of Phase 2 of the campaign in early 2018 at a prestigious venue in London’s financial district.

Smart Energy GB

Smart Energy GB, the organisation responsible for informing the people of Britain of the roll out of smart energy meters, approached us as they needed to connect with severe and profoundly deaf people. They had identified from their research that these groups were not engaging with the campaign: they were not making contact with their energy suppliers to find out more about how the new meters could make a difference to their lives.

Together we worked with Smart Energy to put together a package of communications specifically tailored to an audience we know well and who trust us, using all our communication channels – print, digital, video and face-to-face through our community engagement staff and volunteers across the UK. The Marketing, PR and Digital teams of our organisations worked together to develop a package of communications that would convey Smart Energy’s core messaging.

The Financial Times

We worked with the Access FT staff network during Tinnitus Awareness Week in February 2019, to promote proactive care of hearing to their mainly younger employee demographic.

Along with our friends at Boots Hearingcare, we delivered an awareness day including free hearing checks in the lunch break, preceded by nearly a week of internal promotion, signposting and education. Our Marketing teams collaborated to promote eye-catching print and digital infographics to be displayed all over the FT’s London HQ and a team of made up of our staff and volunteers was on hand to answer questions and give out information and vouchers for free in-store Boots hearing checks.

The FT showed amazing support and promotion for Tinnitus Awareness Week in the publication through the week.

Waitrose Community Matters Online

Waitrose Community Matters Online chose to support our work by selecting us as one of three charities they profiled in the three months leading up to Deaf Awareness Week in 2018. It was their shoppers who decided how to split the donation Waitrose had put aside from their profits for their support of charitable work.

At the point of check-out in the online shopping process, Waitrose shoppers could read up on the causes Waitrose had profiled and decide where to donate their online tokens. We are delighted that thousands of shoppers across the UK chose to read up on hearing loss.

Thank you to Waitrose and their customers for the £8,000 that went towards helping people with hearing loss in the UK to live the lives they choose.