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‘It does matter’: BSL phrases and communication tips

Sarah, a cochlear implant user, standing outside at dusk with hands on hips and smiling.

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Ignored in public

From visiting the shops to catching public transport, a quarter of the deaf people and people with hearing loss we’ve surveyed said they are ignored in public.

Our research (PDF 2mb) shows the enormous impact this has on the 18 million deaf people and people with hearing loss in the UK.

Sarah, 24, is deaf and works as an audiologist in Erith. Public attitudes towards her hearing impact her life on a daily basis:

“Someone asked for directions. I said, ‘sorry I did not hear everything you said as I am deaf’, and they said, ‘oh, no worries, it doesn’t matter’ and walked away.

This happens so often. Yes, I am deaf and will sometimes miss things. People are not always aware of how to communicate with a deaf person.” Read Sarah’s full story.

A young woman stands outside, facing sideways to the camera. Her assistive hearing technology is visible at her ear. Her pink braids are over her shoulders. There are people in the background, blurred.

But there’s cause for hope. The people we surveyed said they want to communicate with deaf people and people with hearing loss, but they’re worried about getting it wrong.

With these simple BSL videos and advice, we can all get it right. Sign up to learn BSL and communication tips today.

Two images side by side. On the left is a man standing outside in the dark, wearing running clothes. On the right is a school child wearing school uniform. Both are smiling and have their arms crossed in front of them.

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Page last updated: 26 August 2025

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