Old name, new purpose: why we’ve gone back to RNID


Product Manager

  • Location: Remote/ home working UK
  • Salary: £42,000 – £45,000 per annum
  • Hours: 35 per week
  • Contract type: Permanent
  • Application deadline: Open ended
  • Interview dates: Fortnightly

Who we are

We are RNID.  Together we’ll make life more inclusive for deaf people and those with hearing loss or tinnitus.

Our charity has been through a complete transformation, while building on the best of our past.  We’ve returned to our former, much-loved name, become wholly remote working, and established a new strategy, focused on reaching the 12 million people in the UK who are deaf, have hearing loss or tinnitus.

We are creating a radically different culture which is externally focused, curious, evidence-based, deliberate, agile, and future orientated.  Our values are at the heart of what we do.

We strive to be and continue to connected to our communities, insightful and confident in what we do and who we are, curious in everything we do and passionate about our purpose.

This role is important to us and this is where you come in…


We’re recruiting for a new Product Manager to support the 12 million people in the UK who are deaf, have hearing loss or tinnitus. We are on an exciting journey at RNID as we introduce and embed product & delivery approaches and you will have the drive to help us along that path.   

You will play a critical role in the next phase of our website product, developing and owning the roadmap and delivering positive impact for all our audiences. This includes user experience, conversion rate optimisation, technical integrations to internal/external systems and usability & accessibility.

You’ll work with external agencies as well as our multi-disciplinary in-house team. You will ensure that our website and other relevant digital products deliver against our over-arching strategy.

You will work in a consultative and collaborative way, sharing your experience, expertise, and guidance to encourage effective decision making. Working closely with Marketing & Communications and other teams to ensure coherent user journeys and relevant product roadmaps are in place driving the desired outcomes. You will own the website product roadmap.

You’ll work with subject matter experts and specialists to understand our audiences, identify opportunities, develop, and test ideas and manage products throughout their lifecycle.

Role Definition

You have expert product management skills. As the product manager you will champion a product mindset, continuingly delivering improved outcomes for our communities.   

You undertake work which requires the application of service design and product management principles in a wide range of contexts. For example, using your knowledge of user needs and organisational goals, you will frame problems and help set priorities for the delivery team.

You will work with other parts of the organisation to represent community interests. You will be required to coach others, especially Product Owners, to increase knowledge and understanding of product mindsets and ways of working.

You apply your knowledge of user-centred design, technology, and data perspective to make informed decisions based on user needs and value for money. It is expected that you will gain further product management responsibilities as new work takes shape.

You perform a range and variety of complex technical, professional, and financial activities. For example, working within constraints such as technology, policy, regulatory, financial, or legal, you make business cases and deliver strong cases for product improvement.

You understand the different phases of product delivery and can maintain and iterate a product over time to continuously meet user needs.

What will you be doing?

  • Leading the Product delivery of the next phase of our website- defining the roadmap, scope, acceptance criteria, aligning against strategy and delivering against KPI’s
  • Playing an active role in agile ceremonies and project governance meetings to advocate for and communicate the roadmap, release plans, user stories etc.
  • Collaborating with the Marketing & Communications team, Social Media Manager, content team and Fundraising team in the development of a plan that drives engagement and high-quality growth and achieves buy-in from our key stakeholders.
  • Overseeing building and testing of user journeys to ensure workflows are correctly set up across platforms and identify any areas for improvements.
  • Assisting the team with website updates using our CMS (WordPress) as well as contributing to larger website projects.
  • Owning the website product roadmap, as well as advising and making recommendations on other product roadmaps, based on learnings from data analysis, audience research, knowledge of trends and best practice.

What we are looking for from you

  • You are a product expert who demonstrates clear leadership with the ability to influence and persuade.
  • You communicate soundly, through a range of processes, with colleagues and customers, demonstrate leadership and mentor colleagues, applying a wide range of technical and management principles.
  • You are an expert in your technical or professional area and apply this knowledge to the activities of the organisation.
  • You have a strong track record of website management in a similar role or setting and can demonstrate your understanding of key barriers to success including application of brand, content strategy, IA and SEO.
  • You create clear and concise documentation.
  • You work in an agile and iterative approach and help others understand the benefits of this.
  • You keep up to date with changes and new developments in your area of expertise and apply best practice.
  • You maintain awareness of industry developments and understand their implications.
  • You have commercial awareness and understanding of the relationship between budget, time and quality.
  • You can help RNID understand the potential of new technology and what it can do for us.
  • You support and contribute to an equitable, diverse, and inclusive workplace.


None. We don’t discriminate.

Who we are

We’re the UK’s largest charity making life fully inclusive for deaf people and those with hearing loss or tinnitus. Together, we campaign for an inclusive society. We connect people to practical advice and pioneer new treatments.

Our commitment to diversity

While the role states 35 hours per week we know that this may not always be possible for some people. We have no core hours and are a fully remote (UK based) organisation. We are committed to supporting our staff including making reasonable adjustments.  If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you.

What we can offer you

  • 28 days annual leave plus all bank holidays
  • Plus 2 wellbeing days for extra flexibility
  • Maternity, paternity, and adoption entitlements
  • Sickness benefit entitlement from day 1
  • Digital first, Fully remote working with no core hours
  • £26 remote working allowance
  • In person staff conferences throughout the year
  • Employee assistance programme and wellbeing app that provides counselling sessions
  • Pension scheme with 4% employer contribution
  • Life Assurance – 2 x salary
  • Access to a discounted event ticketing platform

Disability Confident

Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with health conditions. It has replaced the previous Two Ticks Positive About Disabled People scheme that you may have heard of.

RNID is proud to be a member of Disability Confident and as a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.

It is important to note that in certain recruitment situations such as high-peak times, the employer may need to limit the overall numbers of interviews offered. This will include the number of interviews offered to disabled people that meet the minimum criteria for the job.

Back to top