- Location: Remote, UK based only
- Salary: £37,000 – £40,000 per annum
- Hours: 35 hrs per week
- Contract type: Permanent
- Application deadline: 17th September
- Interview Dates: 27th & 30th September
Are you passionate about the impact of powerful media coverage? Do you understand what it takes to craft compelling messages and build strong relationships with the media and key stakeholders? Are you a creative strategist eager to elevate RNID’s PR efforts to new heights? If so, we want to hear from you.
About RNID
We are RNID: the national charity supporting the 18 million people in the UK who are deaf, have hearing loss or tinnitus.
Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to restore hearing and silence tinnitus.
We work with our communities and partners across industry, government, charity, education and more to change life for the better.
RNID has a proud history and big ambitions. We’re focused on making the greatest impact possible across the whole of the UK. We champion the latest technology and the opportunities it brings. We also know the value of a friendly face in local communities to support people where they need it most.
Join our team
At RNID we have big, ambitious plans to make real impact for our communities. To do that, we need the right people in our team.
We are a remote working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between. We come together in person three times a year for our Staff Summits, inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues. Working in this way, we bring together the best of digital and in-person working in a modern, progressive organisation. We know our colleagues have responsibilities and interests outside work and we want to support that, which is why we offer a sector-leading flexible working policy to all our staff from day one.
Our values are at the heart of how we work and communicate with each other, and the outside world. We strive to be an organisation that is connected, insightful, curious and passionate in everything we do.
Does that sound like a good fit? If so, we can’t wait to hear from you…
The PR Manager role will sit within our Marketing and Communications team, and will be:
- The primary point of contact for all PR communications, you’ll help develop and execute forward-thinking PR plans and strategies for the organisation.
- You’ll be responsible for implementing and managing a comprehensive and proactive PR activity schedule for the charity, and craft compelling content to entice journalists and the media to support our work. As well as responding reactively to requests the charity receives.
- Championing best practices in PR, you’ll drive effective, integrated campaigns across the UK, ensuring a cohesive approach to both traditional and digital media.
- When you join us, you’ll dive into projects such as Deaf Awareness Week, our ‘It does matter’ campaign, our campaign for access to Ear Wax removal services and major healthcare campaigns.
- You’ll drive forward our work to raise awareness of the barriers facing the 18m people who are deaf, have hearing loss or tinnitus, get these issues on the national agenda and start conversations around the nation’s hearing health. No day is the same – you’ll be celebrating inclusion, working the UK’s biggest TV shows, and campaigning for equal access to healthcare
You will be responsible for:
- Coordinating our PR content calendar, creating and curating inspiring and shareable materials that resonate with our target audiences while reporting on performance against KPIs and making recommendations for continuous improvement.
- Managing media and stakeholder relationships, ensuring timely, engaging, and brand-appropriate responses to queries and feedback.
- Acting as the first point of contact for reactive media inquiries, providing prompt and effective responses to manage and shape media coverage.
- Overseeing PR project management for campaigns, collaborating with colleagues across the MarComms team.
- Championing PR best practices across RNID. Advising and assisting teams, applying insights from performance analysis to ensure all PR content is designed to maximise reach, engagement, and impact.
- Conducting media monitoring and PR analysis to identify trends and reputational issues, ensuring prompt and appropriate responses.
- Tracking the success of PR initiatives, providing feedback to project teams on effective strategies and areas for improvement.
- Working with our Stories and Celebrity Managers to identify and engage new case studies and high-profile individuals, and deliver impactful stories or celebrity-led campaigns.
- Share success and media coverage across the organisation, working with the Internal comms team to celebrate and show the value of PR and involve the whole organisation in our work
- Supporting spokespeople from across RNID, case studies and influencers with high profile media interviews including developing media briefings and key messages and providing feedback
- Play a key role in the PR & Comms team, ensuring that PR, social media, celebrity and storytelling works together to deliver maximum impact
You
You will have experience of driving forward and managing a PR function and possess a thorough understanding of how various PR channels function and how content is best delivered.
You will stay current with industry trends and provide insights to the wider team as needed. Your enthusiasm for engaging audiences through strategic PR efforts will drive our mission to reach and support as many people as possible.
You will enjoy working with different teams across the organisation to promote RNID’s campaigns focusing on health, inclusion, research and regional support. You will be flexible and adaptable, work well under pressure and able to manage multiple projects at once
Qualifications
N/a
What we can offer you
- Your benefits include:
- 28 days annual leave plus all bank holidays
- Plus 2 wellbeing days for extra flexibility
- Sickness benefit entitlement from day 1
- Fully remote working with no core hours
- £26 remote working allowance every month
-
In person whole staff conferences throughout the year
-
Pension scheme with 4% employer contribution
-
Life Assurance scheme of 2 x annual salary
-
Employee assistance programme that provides counselling sessions
- Additional benefits for maternity, paternity and adoption
- Hospital Saturday Fund health benefit
- Access to an event ticketing platform
Our commitment to diversity
We are committed to supporting our staff including making reasonable adjustments. If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss the options with you.
Disability Confident
Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with health conditions. It has replaced the previous Two Ticks Positive About Disabled People scheme that you may have heard of.
RNID is proud to be a member of Disability Confident and as a Disability Confident Leader we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.
It is important to note that in certain recruitment situations such as high-peak times, the employer may need to limit the overall numbers of interviews offered. This will include the number of interviews offered to disabled people that meet the minimum criteria for the job.